[백남준] 비빔밥(소프트웨어)의 미학-포스트산업시대 예술

비빔밥(소프트웨어)의 미학-포스트산업시대의 예술(1995) -백남준 // 상당히 긴 문장인데 앞부분만 살짝 소개하다. // 과거에 파인아트로의 미술은 경제생활의 끝자락에서 나오는 파생물, 장식으로만 여겨졌다. 예를 들어, 품위 있는 아들이 미술을 전공하기로 마음먹었다면 방탕한 사람 취급하며 집 밖으로 내쫓을 것이다. 그러나 오늘날 파인아트로의 미술은 경제사회의 원동력으로서 경제적 성공에 주도적인 역할을 하고 있다. 왜 코페르니쿠스 같은 변화가 일어나는 걸까? / 21세기를 살아남기 위해 / 하드웨어 자본주의'에서 '소프트웨어 자본주의'로 전환을 해야 하는 시대가 왔다.

Aesthetics of Bibim-bab [a rice hash]-The Art of Post Industry Era (1995) In the past, the art-the fine arts was considered as nothing but a derivative, a decoration from the tip of the economic life.

If, for instance, your dignified son made up his mind to major in art, you would throw him out of the house treating him as a dissipated person. However, the art-the fine arts nowadays play a leading part in economic success as the driving force of the economic society. Why this Copernicus-like change? / It is due to the transition from the Hardware Capitalism' to 'Software Capitalism'. Now, it

has become a simple fact that only the person who beats the competitors in the field of comput-wine in the worldwide competition and especially in the competition of softwares in order

to survive the 21st century. / If this is so. where does Korea stand in the international standings right now and what are the visions of the future? / This year being the Year of Arts', I think this is the most important question that we have to ask ourselves. It's because the task that has to be accomplished in the era of Software Cap-

is of great importance. / What do we have to leave behind us in the 'Year of Arts'? In conclusion we have hope. Yet, there are corrections to be made as well. / If someone asks which is more important, 'seller' or 'buyer' in art, I would reply without besitation that "buyer' is by far more important. Also, Im confident that there are many exem-plary "buyers in Korea. / "Buyer of fine arts is an adventurer with a venturesome spirit who buys the least necessary

product at the most expensive price. The people buying art that are recognized as classics such Picasso, Chagal, or Lausenberg are different but, buying the pieces of contemporary artista That is to say, there are quite a number of elites com-between 30-50 requires much nerve. bining wealth, creativity and intelligence in Korea.

pulation can find their subject somewhere else besides modern arts. However, we can't blame the conglomerate's wife for putting up bare front because vanity and speation can find their subject somewhere else besides modern arts